As part of Kuttukaran Group’s CSR initiatives, Popular Vehicles & Services Ltd, the holding company and Popular Auto Works, Popular Mega Motors, Vision Motors, Popular Auto Dealers and Prabal Motors, the subsidiary Companies are jointly launching a mega project – SurakshitMarg – focussing on Road Safety. This is being done in association with SCMS Institute for Road Safety and Transportation.
The initiative aims to promote awareness on Road Safety among the general public, especially children, through Schools in Kerala, Tamilnadu, Karnataka and Maharashtra.
Major activities under SurakshitMarg will include the following:
1. Road Safety Training Sessions
- Facilitate training sessions on road safety targeted at students, teachers, parents, and other community stakeholders such as Educational institution bus drivers, auto rickshaw drivers, shop- keepers, nearby resident associations etc.
- Encourage activities that foster active participation from students’ families, aiming to extend road safety awareness and good practices beyond the school environment.
2. Implement Game-Based Education Strategies
- Facilitate the Road Safety Board Game that reinforce road safety concepts in a fun and memorable way.
- Conduct Role-plays, skits focused on promoting road safety.
3. Organizing Competitions and Events
- Arrange competitions, quizzes, and other road safety-focused events that involve students and families, promoting a broader understanding and commitment to road safety.
- Encourage creative involvement through poster-making, storytelling, or essay competitions on road safety themes, with recognition for outstanding contributions.
We solicit the sincere co-operation and support of all stakeholders in the successful implementation of this mega CSR project from Kuttukaran.
